The image shows a Fairfield Inn & Suites by Marriott hotel building with clearly visible signage, surrounded by landscaping and a clear blue sky.
A spacious dining area features modern lighting, a variety of seating options, and a food service counter with a colorful mural in the background.
This image shows a modern hotel reception area with two desks, computers, a vase, and backlit blue artwork on the wall behind.
Modern hotel lobby with a blue curved sofa, colorful cushions, a stone fireplace, abstract décor, and contemporary furniture and lighting fixtures.
A modern dining area with tables and chairs, a colorful mural, and a breakfast buffet setup with various food items and beverages.
The image shows a hotel room with two neatly-made beds, a nightstand with a lamp and phone, and a patterned yellow wallpaper.
The image shows a modern hotel reception area with two check-in counters, a blue backlit wall, and a snack and beverage area on the left.
  • Location: Sante Fe, NM
  • Status: Completed, 2018
  • Size: 42,000 Sq Ft
  • Scope of Work​: Exterior/Interior Facelift, Lobby, All Public Areas, Guest Rooms, Bathrooms, Pool, Porte-Cochére
  • Hotel Link: Fairfield Inn & Suites, Santa Fe, NM
  • Budget: $2.75 Million

Fairfield Inn & Suites Santa Fe, NM

A Rebirth of a Hotel

Fairfield Inn & Suites located in the warm capital of Santa Fe, New Mexico.

Overview

From 2007–2017 FHG assumed the operations of this Hampton Inn Santa Fe property; this was a #1 performing hotel in the area;

  • Reason for Rebranding: Our license term was sunsetting and Hampton we were unable to renew. Through FHG’s established relationships we were able to negotiate a Fairfield brand.

What makes this property so significant is the anomaly FHG made convincing Marriott to approve the 2-story property brand-transition. After being denied (it was unheard of for Marriott standards to allow such a property with only 2 floors), they basically said to “show us your stuff” and at that time we’ll consider honoring FHG the Fairfield name for this hotel re-branding. FHG and investors put one step in front of the other, completely closed down the property and completed a $2.5m full-blown exterior/interior renovation. The renovation was a complete overhaul of the hotel, including the exterior architecture and smaller details of the past designs.

The Marriott representatives were so impressed by the renovation, that we were honored the transition to their brand. It was very hard for them to believe that our preservation and design elements and the unchanging of the brand hallmarks wasn’t compromised with Fairfield Inn’s standards.

  • FHG built relations with the community and business travelers.
  • The 2-storey – 81-room hotel took on the image of a modern and contemporary design while still complimenting the surroundings of its environment.
  • The day and night facelift also included the indoor pool area, outdoor patio, and the porte-cochere.
  • The Fairfield Inn opened its new doors in January 2018
  • 1st year we exceeded $200k; all of the business we lost during the construction, we immediately gained it back; although we lost the Hampton Inn flag were able to ramp up the revenue quickly without the predicted transition period. We were able to meet our historical numbers within the first year of operations.
  • The hotel is already outperforming its fair share of revenue within the comp set.