The image shows a three-story hotel or apartment building with a parking lot in front, several vehicles, and trees, including palm trees. The sky is partly cloudy.
This image shows a hotel lobby with a tiled floor, a reception desk, seating area with armchairs and coffee tables, a TV, and decorative plants.
The image shows the reception desk of a Quality Inn hotel, featuring a green mat with the hotel’s logo and wooden paneling on the front desk.
The image shows the exterior of a Quality Inn hotel, featuring a three-story building with balconies, surrounded by trees and landscaping.
  • ​ Location: Placentia, CA
  • ​ Status: Completed
  • ​ Size: 131 Rooms
  • ​Hotel Link Quality Inn, Placentia, CA
  • ​ Scope of Work​ Operations Management ,Revenue Management
Case Study

The Real Hospitality of Orange County

Quality Inn Placentia, CA

Fine Hospitality takes quality management to a new level with this Quality Inn, Placentia hotel, located in Orange County, California.

Overview

When Fine Hospitality assumed management of this property, we found this hotel was not performing to its significant potential. As a Gen-1 Fairfield Inn by Marriott, FHG rebranded the property to a Quality Inn hotel, a revenue decline could’ve been anticipated. However, despite the down branding, Fine Hospitality managed to out-perform by significantly increasing annual revenues by over $600,000. ​

Our approach was to bring in a seasoned General Manager with a strong operational background and a zealous Director of Sales, this combined with Fine Hospitality’s aggressive revenue management tactics we focused on corporate and leisure business. The mixture of a fresh renovation and an experienced operations team has proven to increase customer service scores and optimal sales performance, all the while competing with our Upper Mid-Scale neighbors.​

As a result of Fine Hospitality’s proven strategies, steady and disciplined operations, we’ve managed to rank #2 on Trip Advisor and within top 20% of the Brand’s “Likelihood to Recommend” score (LTR). However, what we pride most is the yielding of over 44% of Gross Operating Profit consistently over the last 4 years.

Key Performance Indicators:

  • RevPar Index: 109.1
  • RGI: 6%
  • GOP/NOI: 45%
  • Trip Advisor: #2